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Product Launch
Roborock
Product Launch
Roborock
Product Launch
Roborock
Product Launch
MAX MAO
Most robot vacuums still can't handle pet hair without clogging, leave streaks on floors, or awkwardly bump into furniture. That's exactly why Roborock's A30 Pro Combo needed an animation that didn't just list features, but actually showed how their tech solves these everyday headaches.
project
scope
Challenge
China Market Pain Points
- Consumer Skepticism:
- “Smart mops are gimmicky” (e.g., hair clogs, hard to maneuver).
- High price vs. low perceived value.
- Market Competition:
- Rivals like Ecovacs undercut prices; Roborock must balance tech vs. affordability.
- Product Education:
- Complex features (e.g., app controls, lie-flat mode) need simple, visual explanations.
Solution
- Real-Life Scenarios:
- Pet hair, kitchen spills, under-bed cleaning—showcasing effortless operation.
- Tech Demystified:
- 3D animations: How “Lie-flat Autopilot” reaches deep under furniture.
- Dynamic labels: “20,000Pa suction” visualized as lifting heavy debris.
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