

MAX MAO
NeoSort is an AI-powered waste management company using advanced nanotechnology to sort and recover complex waste streams. Their biggest challenge? Visually communicating a highly technical process—spraying, tagging, and scanning waste—without losing the sleek, premium identity of their brand. Our task was to create a short banner animation that captures the innovation behind their solution in a format that feels futuristic, high-end, and visually compelling to investors and B2B stakeholders.
Challenge
While NeoSort’s technology is groundbreaking, explaining how it works—especially to non-technical investors or potential partners—was proving difficult. The core issue was turning an invisible process (nanotech spraying and AI scanning) into something that feels both understandable and premium. They needed a visual piece that simplified the concept without dumbing it down, while keeping the aesthetics aligned with their brand's vaporwave-meets-future-tech identity.
Solution
We delivered a 15 second banner animation that dramatizes the process in three key stages:
- Spray: A wave of purple nano-mist coats a garbage pile, representing full coverage.
- Tag: A cinematic zoom-in follows a single nano-particle entering the waste—highlighting intelligent tagging.
- Scan: A sleek, laser-like scan sweeps across, signaling the AI’s precision in analyzing material composition.
The visual style leans into vaporwave tones and clean futurism, striking the perfect balance between clarity and sophistication. The result is a shareable, investor-friendly animation that makes invisible tech feel tangible and exciting.



