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trilogy
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LA
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MAX MAO
Illenium's Denver show was epic, but we knew we could push the boundaries even further. When he announced a two-day takeover of Los Angeles' iconic SoFi Stadium, I was given the reins once again, with one goal: make it bigger, bolder, and more unforgettable than anything we'd done before. Challenge accepted.
project
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Challenge
To amplify the hype, we unleashed a series of countdown teasers, each an ode to the City of Angels:
- The Hollywood Hills: The iconic phoenix soared over the Hollywood sign, its fiery wings casting shadows over the city's sprawling landscape.
- SoFi Stadium: We turned the stadium itself into a canvas, with neon light shows and the phoenix's fiery breath illuminating its architecture.
- Museum of Art: Even the masterpieces got in on the action, as we integrated the phoenix into some of LA's most iconic art pieces.
Solution
With the SoFi shows, we didn't just continue the legacy, we amplified it. The phoenix soared higher, burned brighter, and cemented its place as a symbol of Illenium's reign in the world of electronic music. We proved once again that when it comes to creativity, the sky's the limit.
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