MAX MAO
This is an immersive visual experience for Illenium's upcoming concert at Mile High Stadium in Denver. The goal was to amplify excitement for what was to be one of the largest single headliner EDM shows in US history, with over 70,000 tickets already sold.
Challenge
The stakes were high. With 70,000 tickets already sold, this was set to be one of the largest EDM events in US history at Mile High Stadium. I had just one month, on the tour bus with hotel wifi, to create a visual campaign that would capture the magnitude of the event and ignite excitement among fans. As with all Illenium projects, I was given complete creative freedom, but the pressure was immense.
Solution
My creative vision for this project was a multi-faceted visual experience that would build anticipation leading up to the concert. I developed a series of electrifying countdown teasers, each one more immersive than the last. The pinnacle of this campaign was a 3D animation of Illenium's iconic phoenix logo, symbolizing rebirth and celebration, rising defiantly amidst the ashes and rock.
However, the intricate particle simulations involved in this animation pushed my technology to its limits. With millions of particles, my software crashed repeatedly while I was on the road. That wasn't going to stop me, I used remote access to tap into my more powerful home PC and complete the final render.
The final product was a breathtakingly complex simulation of a phoenix rising from the ruins, set against the backdrop of the Denver stadium. Its vibrant orange hues pulsed with the same energy and warmth as Illenium's music, creating a visual masterpiece that resonated deeply with the event's spirit. This animation wasn't just visually stunning; it told a story of rebirth and triumph, perfectly encapsulating the historical significance of the show.